The Evolution of the Los Angeles Rams Logo

Los Angeles Rams header

The Los Angeles Rams originated in 1936 in Cleveland, Ohio,  as a member of the American Football League. They played there until businessman Dan Reeves – who purchased the team in 1941 – moved them to Los Angeles for the 1946 season. The Rams would play in Los Angeles for nearly 50 years until they moved to St. Louis in 1995. Last winter, it was announced the Rams would head back to Los Angeles after 20 seasons in St. Louis.

The Rams’ name was chosen in 1937 when the team joined the NFL. Principal owner Homer Marshman and General Manager Damon “Buzz” Wetzel picked the name because Wetzel’s favorite team was the Fordham Rams and Marshman liked the sound of the name.

Dominant Seasons

The Rams’ first Super Bowl appearance came in 1979 during their first stint in Los Angeles. The regular season wasn’t very impressive for the Rams, who had a 9-7 record; however, they still managed to win their division. In the first round, the Rams defeated the heavily favored Dallas Cowboys 21-19. The Rams then shut out the Tampa Bay Buccaneers 9-0 in the NFC championship game. In the Super Bowl, the Rams faced the Pittsburgh Steelers. Despite leading at halftime, the Rams lost 31-19. In 1999, the Rams had their best regular season to date, finishing with a 13-3 record. In the playoffs, they beat the Minnesota Vikings and Tampa Bay Buccaneers to advance to the Super Bowl to face the Tennessee Titans. The Rams would win Super Bowl XXXIV by a score of 23-16.

Before the 2016 season, HBO selected the Los Angeles Rams to be a part of their “Hard Knocks” series. HBO brought a camera crew to the Rams’ training camp and preseason games. The show interviewed players and coaches about the ins and outs of being a part of a professional football organization.

Historical Players

After their win in the Super Bowl XXXIV, the Rams’ high-powered offense was given the nickname “The Greatest Show on Turf” thanks, in large part, to three key players: Marshall Faulk, Isaac Bruce, and Kurt Warner.

Running back Marshall Faulk was one of the best to take the field. He played seven seasons with the Rams from 1999 to 2005. He was named the Offensive Player of the Year from 1999 to 2001 and was the NFL Most Valuable Player in 2000 and 2001. The Rams quarterback during their glory years was Kurt Warner. He made the Pro Bowl three times and was a First Team All-Pro twice. In 1999, Warner won the NFL MVP and Super Bowl MVP and led the NFL in many passing categories, including completion percentage, touchdowns, and passer rating. Warner’s go-to receiver was Isaac Bruce, the franchise’s all-time leading receiver. Bruce caught 942 passes for 14,109 yards and 84 touchdowns. He played 14 seasons for the Rams and was selected to the Pro Bowl four times.

A current star for the Rams is running back Todd Gurley II, the Rams’ first-round pick in the 2015 draft. In his first season, Gurley was named the Offensive Rookie of the Year and selected to the Pro Bowl.

Logo Evolution

Evolution of the Los Angeles Rams logo over time

The Rams’ helmet logo history dates back to 1948 when halfback Fred Gehrke painted a set of ram horns on the side of a helmet. Gehrke would actually be inducted to the Hall of Fame, not for how he played on the field, but for being the one to paint the rams horns on the helmet. The Rams were actually the first NFL team to have a logo on their helmets.

1946–1950: The first logo is a stylized, blue and white ram head. It only lasts five seasons.

1951–1969: The Rams update their logo by giving the ram’s head more fierce facial features and gold horns.

1970–1982: The Rams keep the same logo, but it now faces right instead of left and is entirely white.

1983–1988: The Rams switch to their first helmet logo. It is a right-facing silhouette of the Ram’s blue helmet with yellow horns wrapped around the side.

1989–1994: The Rams modernize the helmet logo for their 1989 season. They change the logo to look like the helmets worn on the field with an updated shape and a more elaborate face mask.

2016: The logo used by the Los Angeles Rams today is a modernized version of the charging ram’s head. The dark blue head with gold horns made the trip to Los Angeles from St. Louis when the team relocated last summer.

The season isn’t over yet! There’s still time to stock up on your Rams gear over at We’ve got you covered from head to foot … literally.




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