When the Chicago Cubs win, the main sight around Chicago is a storm of white flags bearing a plain blue “W” on them. But the casual fan may not know why.
The origin of the Cubs “W” Flag has simple roots, coming to fruition in the late 1930s. Beginning between 1937 and 1938, a flag bearing the “W” would be raised over the scoreboard following a Cubs win, while a flag with the letter “L” would fly if the Cubs lost.
(Source: Chicago Tribune historical photo 1938)
It began as a way for Wrigley Field staff to let Chicagoans know the result of that day’s Cubs game, whether they were passing by the stadium on foot or traveling on public transit. Before fans could check the Internet, social media or even a transistor radio, the raised flag was their way of finding out the Cubs’ fate that day. Right after a win by the Cubs at Wringley Field, the white flag with blue W is raised above the center field scoreboard. The next morning, the flag is taken down during the morning commute hours, which give all Cubs fans the chance to know if their favorite cubbies have won the game.
In the 80 years since, the “W” Flag has become a central symbol for Cubs fans, just as much as the brick and ivy outfield walls or the outfield bleachers. It’s still used in the traditional sense – flown above the scoreboard, on cars or front porches of Cubs fans after a win – but has transcended its intended meaning to become an insignia of Chicago Cubs fandom.
The “W” Flag is no longer just a symbol to signify whether the Cubs won. It’s a rallying cry, a signal of Cubs pride worn on t-shirts and hoodies and emblazoned anywhere that Cubs fans are.
(Source: Fanatics at Chicago Cubs Majestic Youth W Flag T-Shirt – Royal)
2016 has been a special year for the Cubs, who advanced to their first World Series since 1945, but also for the “W” flag. Chicago’s 103 regular-season wins were the franchise’s most since 1910, decades before the “W” ever came to existence.
The Cubs haven’t just pumped joy into one of sports’ most passionate and longest-suffering fan bases throughout this historic season by hoisting a National League pennant. They’ve also given the “W” its most use in the flag’s extensive history.
If the “W” is raised four more times above the Wrigley Field scoreboard, it will mean a 108-year drought has ended and Wrigleyville will be rocking like never before.
Cubs fans can shop at Fanatics.com for their W Flags, Cubs T-Shirts, Jerseys and Hats along with Cubs World Series Gear as the Cubbies go for their third World Series crown.